BizArt’s Story
BizArt, a marketing agency based in Macau, was established in 2021 by Anita Fu, a seasoned hotelier with a successful track record in pre-opening and marketing some of the world's largest hotels, including The Venetian Macao, Sheraton Grand Macao, and The Parisian Macao.
Anita's decision to start BizArt came at a crucial moment in her life. In 2020, she made the commitment to marry her soulmate, and in 2021, she welcomed her beloved child into the world. As she entered this new phase of her life, Anita desired more flexibility to care for her family, which led her to leave her job and embark on her entrepreneurial journey. She firmly believes that she can effectively manage her time to excel in her profession while being a devoted wife and mother. With this conviction, she has reinvested all her assets into her family and her business.
Anita's passion for the marketing industry stems from her training under renowned hotel operators, including Starwood Hotel Groups during her tenure at the Sheraton, as well as her interactions with international hoteliers during her 13 years at Sands China. Leveraging her extensive experience, Anita aims to establish a consulting service that offers support, guidance, and advice to marketers on promoting their brands in targeted markets.
Throughout her marketing career, Anita has successfully launched various integrated marketing initiatives, such as hotel room sales campaigns, global roadshows, retail campaigns, and MICE marketing strategies. As a skilled digital strategist, she excels in incorporating the most effective digital marketing strategies into each campaign to enhance brand awareness and achieve tangible results.
Anita is an enthusiastic, dedicated and motivated leader who strives to create an opportunity for young individuals to gain skills and grow into aspiring professionals in the field of marketing. She firmly believes that BizArt has the potential to unite a generation of young people for upcoming marketing endeavours.