BOUNCE THE CITY MACAO MACAU MARKET MEDIA RELATIONS
Project Name: Bounce the City Macao – Macau Market Launch & Media Relations
Project Period: Summer 2024
Role: Macau Media Relations Partner (For HK PR Agency)
Strategic Highlights:
The Challenge: The lead PR agency (based in Hong Kong) needed a local partner with deep roots in the Macau media landscape to ensure the "Media Tour" launch event was well-attended by local Macau press, overcoming geographical and network barriers.
Our Solution:BizArt acted as the local media bridge for the HK agency: Invitation Management: Leveraged our local database to distribute invitations to key Macau news outlets, lifestyle magazines, and digital platforms.Media Tour Coordination: Managed the RSVP process and on-site media reception to ensure a smooth experience for attending journalists during the Media Tour.Coverage Tracking: Monitored local media sentiment and compiled post-event coverage data.
The Result: Maximum Visibility: Successfully secured attendance from top-tier Macau media outlets.Widespread Coverage: Facilitated broad local reporting across print and digital platforms, generating immediate buzz for the opening.
Project Period: Summer 2024
Role: Macau Media Relations Partner (For HK PR Agency)
Strategic Highlights:
The Challenge: The lead PR agency (based in Hong Kong) needed a local partner with deep roots in the Macau media landscape to ensure the "Media Tour" launch event was well-attended by local Macau press, overcoming geographical and network barriers.
Our Solution:BizArt acted as the local media bridge for the HK agency: Invitation Management: Leveraged our local database to distribute invitations to key Macau news outlets, lifestyle magazines, and digital platforms.Media Tour Coordination: Managed the RSVP process and on-site media reception to ensure a smooth experience for attending journalists during the Media Tour.Coverage Tracking: Monitored local media sentiment and compiled post-event coverage data.
The Result: Maximum Visibility: Successfully secured attendance from top-tier Macau media outlets.Widespread Coverage: Facilitated broad local reporting across print and digital platforms, generating immediate buzz for the opening.