KAGOSHIMA SATSUMASENDAI GOURMET FAIR (HONG KONG) MEDIA PITCHING & EVENT PR SUPPORT
Project Name:
Kagoshima Satsumasendai Gourmet Fair (Hong Kong) Media Pitching & Event PR Support
Project Period: May – June 2025
Role: Hong Kong Media Pitching & PR Execution (Supporting Agency)
Strategic Highlights:
The Challenge: Our client (a Japanese marketing agency) required local expertise to ensure high attendance at a VIP media luncheon in Hong Kong. They needed a partner to secure coverage from relevant food critics, online media, and KOLs who influence the local dining scene.
Our Solution: BizArt served as the on-ground PR extension for the client: Targeted Media Pitching: Identified and invited a curated list of HK lifestyle media and food KOLs to the tasting luncheon. Content Localization: Adapted the client’s original Japanese press materials, transcreating them into compelling Traditional Chinese and English press releases for the HK market. On-Site & Follow-Up: Managed media RSVPs, ensured attendance on the day, and conducted rigorous follow-ups to secure coverage.
The Result: Secured a strong turnout of target media and influencers at the luncheon. Delivered a comprehensive coverage report showcasing significant exposure in targeted Hong Kong online and offline media channels.
Project Period: May – June 2025
Role: Hong Kong Media Pitching & PR Execution (Supporting Agency)
Strategic Highlights:
The Challenge: Our client (a Japanese marketing agency) required local expertise to ensure high attendance at a VIP media luncheon in Hong Kong. They needed a partner to secure coverage from relevant food critics, online media, and KOLs who influence the local dining scene.
Our Solution: BizArt served as the on-ground PR extension for the client: Targeted Media Pitching: Identified and invited a curated list of HK lifestyle media and food KOLs to the tasting luncheon. Content Localization: Adapted the client’s original Japanese press materials, transcreating them into compelling Traditional Chinese and English press releases for the HK market. On-Site & Follow-Up: Managed media RSVPs, ensured attendance on the day, and conducted rigorous follow-ups to secure coverage.
The Result: Secured a strong turnout of target media and influencers at the luncheon. Delivered a comprehensive coverage report showcasing significant exposure in targeted Hong Kong online and offline media channels.