Oxfam Hong Kong Social Innovation Programme Grant for Good
Period: 2023/2024/2025
Target Market: Hong Kong
The Role:
Target Market: Hong Kong
The Role:
- Marketing Consultation
- Branding and Logo Design & Development
- Marketing Content Development
- Online Campaigns: Google Search & Display Banner
- Offline Campaigns
- Social Media Campaigns
- Design of Promotional Publications and Advertisements
- Website Design & Development: https://grant4good.oxfam.org.hk/
The Challenge: To launch a social innovation program in Hong Kong and attract high-quality applicants for poverty alleviation grants.
Our Solution: Developed a 360° integrated marketing plan, including branding, website development, social media management, and offline event coordination.
The Result: Successfully launched the brand identity and achieved high engagement rates across digital platforms, driving program applications.